Zemljica - zero waste Ecommerce shop
social media marketing & seo
Zemljica is an online shop with zero waste products that you can compost to help prevent plastic from accumulating around the world. The range of products allows you to make a difference in your kitchen, bathroom, cosmetics, when you travel and even with your pets. It motivates you to make a change – swap a plastic toothbrush for a bamboo toothbrush, use a cotton bag instead of a plastic one, have a bar of soap instead of a bottle of gel waiting for you in the bathroom.
GOALS & CHALLENGES
Together with the client, we set a goal to increase their online presence & sales through organic search and social media marketing.
The challenge was finding existent and potential buyers and preparing a strategy that would attract them. We incorporated different SEO methods and created targeted ads.
Since the main focus was the increase of sales, we mostly set our campaigns on conversions. These campaigns helped us generate a lot of new customers and even new followers. We targeted people who showed interest in product groups that Zemljica is offering, people who engaged with the website in the past and people who showed interest in Zemljica on social media.
With the help of SEO techniques we were able to increase the website retention time, make website more visible in organic search and decrease bounce rate.