corporate identity & promo material
Athlete performance is a personal fitness training brand from Slovenia. Established experts are focusing on shaping and developing athletes’ individual strengths and helping them achieve better readiness and success. Wanting to stand apart from the competition we build together a corporate visual identity and promo material.
The client wanted a very minimalistic black and white-themed color pallette. The color black communicates qualities of power, authority, and strength. White was added to embrace a compelling contrast that creates completion. The convergence of black and white is an example of how colors communicate more powerfully together than they do on their own.
We created designs for offline promotional material from branded stickers, business cards, T-shirts, and hoodies that match with brand’s color palette and visuals.
We developed a strong and powerful business theme, that fits the brand positioning and resonates with the target audience. The result is a brand identity that stands out despite its simplicity.